The
research objectives were to 1) study significant levels of marketing mix of Facebook
page members of Ban-khongkwan Decoupage shop, and 2) compare the significant
levels of marketing mix of Facebook page members of the shop,classified by
personal factors. Through simple random sampling, the sample group was 271 Facebook
page members of the shop. The research tool was a questionnaire. Data were
analyzed for frequency, percentage, mean, and standard deviation. The research
hypothesis was tested using statistical t-test, one-way ANOVA analysis, pair
differences,and compared by LSD method. The statistical significance was
determined at the 0.05 level. The research results showed
that: 1) the significant levels of marketing mix among Facebook page members of
the shop wereoverall at a high level. The aspect with the highest mean was
distribution channels, followed by marketing promotion, price, and product
aspect, and 2) the comparison of significant levels of marketing mix among Facebook
page members of the shop, classified by personal factors, was found that the
members with different age and average monthly income had
opinion on the significant levels as a whole differently. The memberswith different gender, education
level, and occupations had overall not different opinion on the significant
levelsin the marketing mix of Facebook page members of Ban-khongkwan Decoupage
shop.